Binion's

CREATIVE DIRECTION • COPYWRITING • UI/UX DESIGN

Creative Direction • Copywriting • UI/UX Design

Binion's Gambling Hall has been making Las Vegas history since 1951. My mission... to bring the iconic casino games Binion's customers have come to know and love into the palms of their hands.

Old Vegas.

New Games.

The app rewards gameplay and encourages players to earn Silver Hats redeemable at the Binion's Gambling Hall. These tokens can be exchanged for real prizes such as souvenir drinks, decks of cards, dinner for two, and even hotel packages.

Our locals love freebies! Within

12 months of release, customer engagement was at a decade's high and the property boasted a significant increase in overall revenue.

Changing the Game.

I designed the Binion's Billions UX to emulate the familiar exterior of the casino. Given the institution's demographic, I was mindful to utilize recognizable assets that would resonate with longtime Binion's enthusiasts.

These Western-themed elements paired well with my newer titles such as Cowgirl Up & Binion's Trivia.

Download the App

My husband and I have been playing for about a year and enjoyed rewards from the app on our last two trips to Vegas. We were especially pleased with the voucher for the Top of Binion’s Steakhouse. We have found that we earn “hats” at a steady pace by playing once a day.

@Ricandmcc

Thrilled Binion's Guests