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+ Design
Creative Direction • Copywriting • Presentation Design
Since its inception, Casamigos has become the gold standard of luxury tequilas, reaching $1 billion in sales in 2021. What was their secret?
A Case Study.
Building a $1 Billion Brand... One Truck at a Time.
I was tasked with drafting a comprehensive case study highlighting the key factors surrounding the success of the global tequila giant's fleet marketing campaigns.
In this study, I break down the direct correlation between the increase in the number of advertising vehicles and the explosion in both domestic and international Casamigos sales.
How Did They Do It?
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