+ Design
THE PROBLEM:
The task at hand was to take an iconic fleet advertising entity (EPIC Worldwide) and shift the brand focus toward the flagship product that has catapulted the company to success - the KWIK ZIP™ graphic system.
THE SOLUTION:
Take the classic icon that EPIC was famous for and re-present them in a way that’s familiar, yet fresh, with a new emphasis on showcasing the star of the show - the KWIK ZIP.
• Creative Direction
• Design
• Identity Rebranding
• Marketing Refocus
KWIK ZIP™ changeable graphic systems have marked the fleets of dozens of Fortune 500 Companies, including food & beverage powerhouse, PepsiCo.
I've had the pleasure of working with Pepsi on various fleet-related projects since 2021, these are a few...
Pepsi Super Bowl LVII
Fleet Campaign
Creative Direction • Copywriting
• Design • Video Production
The team at Pepsi partners with KWIK ZIP each year to feature their amazing Super Bowl fleet campaign graphics.
This project called for me to produce an engaging, fast-paced video that showcases the quality of the campaign graphics and the overall ease of use of the KWIK ZIP changeable graphics system. I provided the design brief for the shoot, coordinated with the videographers & on-site personnel at Pepsi, and oversaw all post-production/editing.
She Is PepsiCo
Fleet Campaign
Creative Direction • Copywriting
I drafted a press release announcing the “She Is PepsiCo” campaign, developed to identify, recruit, recognize, and retain female talent across Pepsi's West Division.
Pepsi selected and honored 18 women from 18 Western cities, these women were featured in a professional photo shoot with the images proudly displayed on Pepsi trucks for their local communities to see!
She Is Pepsico
Fleet Campaign
Pepsi Fleet
Email Campaign
Creative Direction • Copywriting • Design • eMail • CRM Integration
The composite artwork I created for the Super Bowl LVII promotional video was also featured in an email campaign directed at fleet managers and executives. This targeted email was sent to over 10,000 subscribers and performed very well with a phenomenal 7.2% CTR.
Creative Direction • Design
I drafted a press release announcing the “She Is PepsiCo” campaign, developed to identify, recruit, recognize, and retain female talent across Pepsi's West Division. Pepsi selected & honored 18 women from 18 Western cities, these women were featured in a professional photo shoot with the images proudly displayed on Pepsi trucks for their local communities to see!
She IsPepsiCo
Fleet Campaign
Creative Direction • Design
To design this photo-realistic, custom Pepsi Zero Sugar creative,
I replicated the can texture and condensation in vector format and transformed the 53' trailers into beautiful, high-resolution rolling billboards, showcasing the new Pepsi Zero Sugar logo.
Pepsi Zero Sugar
Fleet Campaign
She Is PepsiCo
Fleet Campaign
Creative Direction • Design
I drafted a press release announcing the “She Is PepsiCo” campaign, developed to identify, recruit, recognize, and retain female talent across Pepsi's West Division. Pepsi selected & honored 18 women from 18 Western cities, these women were featured in a professional photo shoot with the images proudly displayed on Pepsi trucks for their local communities to see!
Pepsi Zero Sugar
Fleet Campaign
Creative Direction • Design
To design this photo-realistic, custom Pepsi Zero Sugar creative,
I replicated the can texture and condensation in vector format and transformed the 53' trailers into beautiful, high-resolution rolling billboards, showcasing the new Pepsi Zero Sugar logo.
Pepsi Zero Sugar
Fleet Campaign
